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Project Scope:

I was responsible for designing the interface, as the UX/UI designer for this project, of an international donation registration system, used exclusively by the organization's staff. My focus was on creating a clear, efficient and user friendly experience tailored to the needs of the internal team.

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Context and Challenges

This discovery phase was slightly different from typical projects, as we were designing an internal system, which made the competitor analysis less relevant. Instead, our focus was on deeply understanding the current user experience.

Working closely with the development team, we conducted user interviews to observe how staff members navigated the existing system. Our goal was to map out the current flow and identify usability challenges directly from those who used the system daily.

Due to tight deadline, we scheduled three interviews over two weeks. From these sessions, we identified several key pain points:

1. The registration process was unclear, with many unused buttons and unnecessary functions cluttering the interface
2. Older users (especially those over 50?) had difficulty reading small text, leading to confusion and mistakes
3. One critical step in the process was adding a referral if the registrant was nominated by someone, was often missed, as it was time consuming and not well integrated into the flow.

After each session, we met with the development team to discuss what improvements could realistically be implemented within the time and technical constraints. Because of the limited timeline, we made strategic decisions to retain some elements of the original system while optimizing core workflows.

Go back to the main page: https://carmenzubiatedesign.com

Result, Impacts and Reflections

Based on the user flows from the previous system, we decided to begin the new process with a search screen, just as you can see below:

This step allows users to verify whether a person is already registered in Seicho-no-ie's internal database. During our research users mentioned it was common for donors to have participated in previous events, such as conferences or lectures, before formally deciding to donate.

One of the main challenges was working with user of the old system, many of whom were resistant to change, particularly regarding the interface design. This became especially clear in the “Atendimento”screen, where we had to carefully adapt the selection buttons to align with existing user expectations resulting in slight adjustments to the overall flow

Before

After